A Larger and Brighter Screen

The 6.9-inch display will likely be bigger, brighter, and more seamlessly blend into the edges of the iPhone 16 Pro Max.

Technology hasn’t hit the point where Apple can go completely edge-to-edge without resorting to a curved display, but Apple is reportedly working on Border Reduction Structure (BRS) technology to slim down the bezels as much as possible. It’s so advanced that Apple’s suppliers are finding it more challenging to produce; Apple has already given them the go-ahead for the iPhone 16 Pro screens, but the iPhone 16 Pro Max panels won’t be approved for another couple of weeks.

While the panels are expected to use similar technology to those on the iPhone 15 Pro Max, reports say Apple is aiming to make them 20% brighter.