Generative AI Features

There’s little doubt that Apple will make a big push into generative AI this year. Rumors abound of the company’s plans in this area, but any big announcements are much more likely to come when Apple unveils iOS 18 et al at the software-focused Worldwide Developers Conference (WWDC), which will kick off less than five weeks after the “Let Loose” event.

Talking too much about AI with the iPad launch will take the wind out of Apple’s sails. Plus, many of these features will require iPadOS 18, and it would be highly odd for Apple to telegraph that before WWDC.

It’s likely Apple will hint at AI capabilities in the new iPads. It may even have some unique features related to the new Apple Pencil that take advantage of AI for drawing and illustrating, but the most important aspects of Apple’s AI play are going to require some wholesale software changes, and those aren’t coming until later.