Steve Jobs’ Iconic 1984 Macintosh Ad Suit Goes Up For Auction
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If you’re in the market for an out-of-style navy blue pin-striped Brioni for Wilkes Bashford suit, one is up for auction and is expected to bring a $30,000 or higher final bid. Oh, and did I mention that the suit is the one that former Apple CEO Steve Jobs wore in a January 1984 Macintosh marketing photograph?
As reported by AppleInsider, Jobs famously wore the suit in an ad promoting the debut of the Macintosh, and it’s now up for auction. At the time of this writing, the high (and only) bid for the suit is $10,000, which doesn’t meet the auction’s reserve price.
“The 100% cupro suit features thin vertical stripes throughout, with two front pockets, one breast pocket, three interior pockets, grey buttons, a cream silk-blend lining, size tag reads “39/49.” Together with a pair of matching dress pants, size 39L,” reads the Julien’s Auctions auction listing.
The auction also includes a bonus: a vintage Apple Macintosh pin that was found in the pocket, as well as the original wooden hanger. The white shirt and patterned tie are not included.
If navy blue pin-stripes aren’t your style, Jobs’ taupe and white striped two-piece wool suit by Dimitri Couture is up for bid, too. However, this suit isn’t quite as iconic as its claim to fame was that Jobs was photographed wearing it at a friend’s retirement party. While it’s not as famous, it’s currently cheaper; at the time of this article, the top (and sole) bid was $5,000. It’s expected to bring a winning bid of $20,000 to $30,000, but also has yet to meet the reserve auction price.
If you’re not in the market for a full suit (or your budget doesn’t allow it) there are also two ties from Jobs’ wardrobe on the auction block. Each tie is valued at around $2,000.
The first is a slate blue Wilkes Bashford San Francisco necktie Jobs wore in a 1980s photoshoot. So far, it’s attracted a single bid of $1,000.
The second one is a brown silk Polo Ralph Lauren brand necktie Jobs wore in a 1977 Apple-II release photo. The tie has had 5 bids on it, and the high bid currently sits at $2,000.
Steve Jobs-related items have proven to be quite popular in recent years, commanding strong bids at auctions.
In March 2024, a 1976 “Apple Computer Company” check signed by Apple co-founder Steve Jobs to pay Apple’s phone bill went up for auction. The check, dated July 8, 1976, was made out to Pacific Telephone to pay Apple’s $201.41 phone bill. The check brought a winning final bid of $66,069.
Also in March 2024, a rare circa 1983 Steve Job business card signed by the late Apple co-founder went for $181,183 at auction, according to Boston-based RR Auction.
In December 2023 a 1976 $4.01 Apple Computer Company check made out to Radio Shack and signed by Jobs sold for $46,063 at auction — much more than the $25,000 it had been expected to fetch.
In August 2023, a Jobs-handwritten Apple-1 ad sold for a staggering final bid of $175,759, which was well above the $30K that the auction house had expected it to bring in.
