Personal Context

The privacy of Apple Intelligence allows a much greater wealth of personal information to be available to its machine learning algorithms, which enables it to offer an unprecedented level of personal context that will tailor your responses to your needs.

This should solve issues like asking for directions on Apple Maps and getting sent to a location hundreds of miles away since Siri and the Apple Intelligence engine will now be able to use your current location more effectively. However, it goes beyond that to tying together disparate pieces of information scattered around your iPhone to give you the answers you need without having to ferret out those details yourself.

During the presentation, Kelsey Peterson, Apple’s Director of Machine Learning and AI, showed several examples of how Apple Intelligence can respond to requests for finding books that a friend recommended (searching across email and messages), automatically filling a driver’s license number into a form (based on pulling a driver’s license from photos and reading the number from it), and conducting an entire conversation with Siri to find out when her mom’s incoming flight lands, what plans they’ve made for the day, and how to get from the airport to the restaurant where they’re having lunch — a request that tied together information from Mail, Messages, Calendar, flight tracking, Maps, and more.