5 Use Amazon’s Social Media Platform

Image via Fortune

For better or worse, Amazon has jumped on the social media train. Last year, it launched a platform called Amazon Spark. Basically, it’s branded as a “shoppable“ feed for users to explore products and product categories that interest them. You’ll find it by tapping the top-left menu icon in the Amazon app, and then tapping on See All Programs.

When you first start, you’ll be prompted to select five interests — like “makeup,” “art & design,” or “Amazon Echo.” From there, you’ll be treated to a feed of images and stories akin to what you’d see on Instagram. But the primary goal here is to help Amazon customers find new products that vibe with their lifestyle and interests.