Science Explains 5 Reasons Why You Picked Your iPhone’s Color

iPhones come in different colors. Sure, it’s just an aesthetic difference and not a feature, but why we gravitate toward certain smartphone colors is actually a pretty complicated topic. Individuality is one factor. But your personality type, geographic location, and even what season it is all play a part in which iPhone finish you prefer. Press the Right Arrow to Learn Why You Picked Your iPhone’s Color.